“Why We’re Closing Shop” or “So Long And Thanks For All The Vigilant GoldFish”

Early Nature of the Beast card prototype

    Early NOtB card prototype

The other day I found this image in a Microsoft Word document from June 12, 2002. Early evidence of a funny little card game about recruiting and moving animals around a grid in an attempt to win a secret animal war. We formed Eye-Level Entertainment and that funny little card game evolved into Nature of the Beast.   

Creating and publishing games is a lot of fun. One of real joys of creating a game, or really anything, is to put it out there and see if people pick it up. If you get it right, people spend their hard-earned money on and, more importantly, precious time in a universe born of your imagination. It is an honor to see stores risk some of their own capital to stock their shelves with your games.  It’s an amazing experience and we’ve enjoyed every convention booth, gaming demo and friendship resulting from the journey.

So why shut down? Because it’s not the same industry it was ten years ago. We think it’s better. Like it or not, the tsunami of crowdfunded games has challenged every aspect of the industry and given the discerning player more great games than could be played in two lifetimes.

We formed Eye-Level because back then we felt it was the only way to create and market our games. Not anymore… there are enough companies out there that a truly great game will find home. Seen in that light, the decision to shut down Eye-Level was surprisingly easy.

Let us restate how much we have appreciated the being part of your gaming experience over these last ten years. We hope the next ten bring you some new experiences through some new partnerships.

Thank you again.  Now if you’ll please excuse me, I’ve got some playtesting cards to cut out.

And for the record… I mocked them up in Microsoft Word.

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